When you search for: “globalwarming awareness2007” at Google.com,
you can see an Adwords ads.
Adwords is a google tool for advertisers that want to pay per click (PPC).
In this case, i really can’t decide what he want to get in this Ads:
traffic to his site or getting people lough,
but it’s makes me think, advertising in this phrase is could be effective,
there is no competion so it’s not will cost much, but a lot of SEO man use this.